Building an effective netlinking campaign

A netlinking strategy consists of obtaining backlinks (inbound links) from external sites pointing to your own site, in order to improve its popularity and optimize its SEO. Today, with the evolution of Google’s algorithms, it is known that you must above all prefer the quality of backlinks to the quantity to build a netlinking campaign that is both effective and sustainable.

Let’s decipher together the best practices and the different resources available to boost your netlinking as part of a sustainable SEO strategy.

Animation Netlinking SEO

Netlinking SEO: best practices

If we had to sum up the key elements of a successful netlinking campaign it would be: quality, naturalness and variety!

Indeed, these 3 notions are the ones that will allow you to enhance the efficiency of your actions on your site and give it genuine credibility. The goal is to avoid the opposite effect where your site would be penalized by such actions.

To respect these SEO netlinking rules in practice, it is recommended to vary the sources, typologies, locations and labels (anchors) of your links and to ensure their “natural” growth, their chronology as well as the balance of your acquisition rate.


While keeping the idea of diversity in mind, you should nevertheless give priority to backlinks coming from high-quality domain names, from trusted sites, which have few external links in total and which remain on a similar theme to yours. This semantic proximity will be a real signal of relevance in the eyes of search engines.

You should also favour links embedded in the referent site, i.e. using the <a href> tag.

In the same logic, do not concentrate your backlinks on the homepage of your site but rather diversify the landing pages.

Finally, be sure to monitor and analyze your netlinking actions using existing tools and indicators (Webmaster Tool, Majestic SEO, SEOmoz … etc.). Organizing and planning your SEO netlinking will also be the key to an effective and sustainable strategy.

Different sources of netlinking for you to exploit

As we said earlier, the diversity of links is one of the main factors for a successful netlinking campaign. You should therefore strive to vary the sources of your backlinks as much as possible.

To do this, let’s already consider two possible and compatible practices in this quest for links: link building and link baiting. The first consists in creating links yourself, the second in obtaining them naturally, usually through tools such as viral content (computer graphics or articles with high added value). However, link baiting tends to become more and more complicated due to the fierce competition in certain sectors.

We do not recommend buying and exchanging links for link building-oriented netlinking. There are indeed different techniques and multiple sources to generate quality links. This can involve simple actions ranging from asking your customers and partners to link you on their site to more long-term actions.

Simple and classic link building

These techniques are not new and worked extremely well up until a few years ago. They still work to a lesser extent but should be used in combination with links obtained through other channels to give your strategy more credibility. For example, you can register in free directories, use the most well-known Digg-like websites, comment on articles in influential blogs, participate in forum discussions or publish press releases on dedicated platforms.

Relational link building

You can also take advantage of the blogosphere by working on your online press relations (e-RP) through partnerships, sponsored articles or even guest-blogging. In addition, do not neglect backlinks from social networks because they allow you to cultivate your reputation and trust, while improving the positioning of your content.

Link building using satellite sites

Lastly, the creation of a pyramid network that will include several “satellite” sites can be a rewarding technique for your netlinking strategy. You can achieve this strategy with blank domain names whose popularity you will have to build yourself, or with expired domain names whose history and SEO potential you will be able to exploit.

Here’s a small personal technique: create a Vimeo profile with a minimum of branding and add a link to your website. Vimeo has a strong reputation and a good reputation as a trustee. It’s always nice to have a quality link pointing to your website. And it only takes a few minutes.

Using expired domain names for a netlinking campaign

As experts in expired domain names, we will naturally take a closer look at the strength of this technique for SEO netlinking. While some people are already familiar with the undisputed benefits of expired domain names, their use is not so common. Let’s see together how to use them for the acquisition of quality and relevant links.

Characteristics of expired domain names

To understand this, it is important to know that when an expired domain falls back into the public sphere (its previous holder not having renewed his subscription), it retains all its history (its age) as well as its previously acquired authority. This of course includes its backlinks, but also its seniority, its Trust Flow, etc..

Choosing expired domain names

As you have now understood, you will have to choose an expired domain name that displays a strong Trust Flow to exploit it in your netlinking campaign. Thanks to the indicators and statistics provided on YouDot for each expired domain, it will be very easy for you to appreciate the quality and quantity of their backlinks, to make the best choices. By setting up a parallel site on this type of expired domain, you will then control your own flow of links (which does not in any way exclude the other sources to exploit that we have mentioned above), which will put the power of its juice to the benefit of your SEO netlinking.

For this alternative, keep in mind our previous recommendations, which are based primarily on relevance, quality, naturalness and diversity.

Are you ready to build a killer netlinking strategy? We think you are 😉

Discover now the expired domain names that can help you boost your SEO netlinking!