You have finally decided to start your own business, you have registered its name and bought the corresponding domain name at the same time. The only problem is, you are now left with a brand new website that is unknown to Google, and you are wondering how to get noticed by search engines. Here is our mini-guide to boost your brand new site!
The differences between new, blank and expired domain names
A new domain name is a domain that has never been used, it is created by the user when they register it. A new domain has no presence on the Internet, and is unknown to search engines. It will therefore have to go through a “sandbox period” which can last from 3 to 6 months. This is the time needed for Google to understand that a new site exists and figure out what topic it should be positioned on. Once this period is over, your site will start to rank on specific queries. But don’t expect to reach the 1st place easily.
A blank domain name is similar to a new domain except that it already has a seniority in the eyes of Google. For example, it could be a domain that had been registered but on which the owner did not create a proper site. This often happens with “Exact Match” domain names such as gardening.com or plumber.com which have an intrinsic value thanks to their name and which are sometimes better left blank. These domain names are like new domain names but they may very well have already existed for 4 years for instance.
An expired domain name is already known to Google and has already been referenced before. Google already has an idea of its theme and the level of trust it attaches to it (Trust Flow). It is a domain name that has already had a history on the web. Is it some kind of second-hand domain, you might ask? In a way, it is, but these domains can sometimes be second-hand Ferraris, and that’s what we are interested in to boost a new domain name.
Using expired domains to boost your new domain name
As we have seen, an expired domain already has a presence on the web and in search engines, and that is precisely what you need to exploit. This will give a boost to your new domain and thus avoid a long “sandbox” period. Indeed, to gain importance, a domain name must be cited by other domain names with a strong authority (i.e. a high Trust Flow) on a similar theme. If you own a site on gardening, it would be relevant to have links (backlinks) that point to your site coming from other sites with a high authority such as garden.org or finegardening.com for instance. These backlinks will transmit part of their authority to your new site and indicate to Google that it is relevant to this topic.
Since it can take a long time to obtain backlinks from authoritative sites, using expired domain names can significantly speed up the process. By purchasing an expired domain name with a Trust Flow of 15 or more in the same theme as your new site, you will be able to manually create an authority link to it. The advantage is that you control the context around this backlink and the associated link anchor.
You don’t have to stop at a single backlink coming from an expired domain name! Ideally, you should even have a whole network of sites pointing to your new site to move it up in the search results. A network of such sites is called a PBN (Private Blog Network) and we invite you to read the following articles to learn more about it:
- How to exploit your expired domain names quickly
- Improving your netlinking with expired domain names
- Choosing the right expired domain names for your PBN
- How to optimize content creation on your PBN blog?
Using a new domain name for your site is therefore possible, but you will need to implement an effective SEO strategy, one that can rely on netlinking using expired domain names and the power of a blog network.
We hope that this article will have given you leads to boost your brand site quickly, do not hesitate to ask us questions in comments!