Netlinking: the offsite SEO strategy to improve your rankings on search engines

When you launched your website, you thought you would reach the symbolic 10,000 views in a few months? And today, despite all your efforts, the curve of your statistics remains desperately flat…

In your mind, one question keeps coming up over and over again: why?

Your content is highly qualitative. Once a week, or even every day, you publish blog posts worthy of being included in the universal encyclopedia. And yet… Nothing.

Nothing is more difficult than investing time and money on a site that nobody reads…

What if, much like the truth in X-Files, the problem was out there?

For a moment, look at things from another angle: if people don’t read your texts, it’s because they don’t know you. In the ocean of possibilities the internet represents, even the best websites can easily go unnoticed.

Fortunately, to push your website in front of your audience, there is a strategy well known to successful bloggers and SEO experts: netlinking.

What is netlinking?

Also known as external linking or link building, it is a very popular strategy in digital marketing. Its principle: pushing sites that deal with the same topic to insert in some of their articles URL links redirecting to your website.

It is similar to one of your peers recommending you. And when it comes to SEO, it’s a real godsend. If reputable sites have faith in you, why shouldn’t search engines do the same?

Why is this method so effective?

Let’s take a concrete example… Imagine that you are at the head of a small artisanal baby food factory. In your workshop, morning and night, you give everything you have so that our little ones have access to organic meals, made with good local products at low prices.

In order to promote your activities, you have set up an e-shop with a blog.

A few meters away from you lives Chloe, a family blogger whose texts are read by 65,000 people every month. Seduced by one of your posts, she mentions it in one of her articles and includes links to your platform.

Because her expertise and reliability are well established, her audience trusts her beyond doubt.

Soon after she mentions you, the number of views of your website starts climbing, more and more people subscribe to your newsletter and you generate more sales than usual.

How to get quality backlinks?

It can be tempting to buy backlinks to improve your position in search engine results… But don’t do any of that.

For Google and other search engines, it is not the number of links that counts but their quality. And very often, the links that can be purchased are anything but qualitative.

If you want to improve your SEO by using backlinks, the following three methods are to be preferred.

1) Collaborating with influencers

If you think a blogger might be interested in one of your products, have the courage to approach him.

Depending on the terms of your collaboration, he may recommend your website for free, in exchange for a product or a financial reward.

For a truly optimal natural referencing, stay in your business sector. A tech blogger with 1 million monthly views won’t be very useful if you sell vintage clothing…

Therefore it is important to set up in advance a real marketing influence strategy.


2) Practicing link baiting

In spite of the difficulties, do not choose the easy way out… Each content you publish must solve a problem in the most documented way possible.

By doing so, you will encourage other content creators to cite you and rely on your writings to inform their own audience. Of all SEO techniques, this is by far Google’s favorite.

Do you remember the example of Chloe and home-made pots? This is a typical case of link baiting.

3) Exchanging links

You’re not the only person looking to get more traffic through netlinking. Why not contact sites and offer them a link exchange?

It’s a simple way to improve your SEO without paying a cent.