What is a PBN and why create one?

When it comes to SEO, competition to be listed on the first page of SERPs can be fierce. To appear in the first 3 results of a Google search is a sure-fire way to benefit from a massive increase in traffic on your website, which means a lot more opportunities to reach potential new clients. However, Google’s algorithm is merciless and your willing alone will not magically push you up in Google’s ranking. That is when a PBN come into play.

What is a PBN?

PBN stands for Private Blog Network and defines a group of high-authority websites that you own and have control over to create links to your money site, that is to say you main site (an e-commerce site for example).

Quality of Backlinks

The sites that make up a PBN are generally created from expired domain names which already possess good quality SEO assets. Google’s algorithm is set up to value quality links pointing to you site, commonly known as backlinks. The quality of a backlink depends on the authority of the website it points from. This means that a backlink pointing from your cousin’s blog will not have the same value in Google’s eye than a backlink coming from nytimes.com

Why create a PBN?

Acquiring quality backlinks

As you can imagine, it is much easier to obtain a backlink from your cousin than from nytimes.com. Backlinks coming from authority websites are proof for Google that your site is deemed relevant by other influential sites. These links are therefore very difficult to acquire naturally as you would need to be noticed by an authority website. Suppose you do manage to acquire a backlink from nytimes.com: you have no control over the placement of the link on the page, what is around the link and what the text of the link is.

A PBN to rule them all

Creating a Private Blog Network allows you to have total control over the links pointing to your money site. Your PBN should be composed of high authority websites so that the links you create towards your money site have a positive halo effect and granted it more authority. What’s more, when you create a link to your money site from one of your blogs you can actually control what is around the link, the placement of the link and the text of the link. You can easily manage the links pointing to your money site since all these links come from other sites you own. The more blogs you own, the more backlinks for your money site you can create. Each link giving more authority and value to your money site. To go further, why not read our article How to create a PBN?

Staying in Google’s good graces

Using a PBN is generally associated with black hat SEO and its setup, if not done properly, can sometimes lead to the penalization of your site by Google, which is the opposite of what you are trying to accomplish with a PBN. To get all the benefits from your PBN and enjoy its SEO potential, all you have to do is follow some simple rules and limit your footprints.

 
Has this article convinced you to try and set up a PBN pf your own? Are you already using other effective strategies to boost your SEO?